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Brad Ruffkess shares his life experiences that caused him to make a change and follow his passion. He challenges everyone to have a clear sense of purpose in their life and to wake up every morning thinking what you are doing today will be better than what you did yesterday. Brad Ruffkess is leading a new team at Coca-Cola whose aim is to make Coca-Cola’s marketing assets and resources readily available to help their partners meet their business objectives. Prior to this role, Brad was a Global Connections Strategist, working with the company's various brands and markets around the world to help deliver Liquid and Linked connection strategies that have social at the heart. Brad led the Connections Strategy on global IMCs including Coca-Cola Music, Fanta Play and most recently The Rio 2016 Olympic Games. In Brazil, Brad was instrumental in building the company’s most progressive Real-Time Marketing capability as part of the 2014 FIFA World Cup. Prior to Coca-Cola, Brad was Director of Web Strategy at Merge Agency, helped communities in "Creating Bridges as Art" at FIGG in Tallahassee, Florida and founded the now defunct LazyCampus, a network of local portals for smart card enabled college communities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx