How Influencers Really Drive Sales with Molly Tracy скачать в хорошем качестве

How Influencers Really Drive Sales with Molly Tracy

Welcome back to Marketing at Pops! In this episode, Olivia is joined by Molly Tracy, the founder and CEO of VRAI Digital, a talent management and influencer marketing agency. Molly shares her extensive experience in the influencer marketing space, beginning in 2012, and discusses the evolution of the industry over the past decade. Learn how influencer marketing has shifted from focusing on follower counts to building engaged communities, and hear Molly's insights on macro vs. micro talent. They also delve into the essence of impactful campaigns, the rise of platforms like Substack, and the integration of AI in marketing strategies. Don't miss Molly's advice on best practices for brands and marketers looking to navigate the influencer space. 00:00 Introduction and Guest Welcome 00:20 Molly Tracy's Background and Career Journey 01:38 Debunking Influencer Marketing Myths 02:13 The Evolution of Influencer Marketing 05:01 Transition to Talent Management 07:39 Building a Boutique Talent Agency 11:16 Campaign Success Stories 12:30 Advice for Marketing Agencies 21:22 Trends and Insights in Influencer Marketing 25:42 Impact of AI on Marketing 29:07 Rapid Fire Questions 29:56 Conclusion and Contact Information Molly’s Links: Website: https://vraidigital.com/ Instagram:   / vraidigital   LinkedIn:   / mollyatracy   MTP Links: LinkedIn:   / dashboard   Instagram:   / marketingthatpops   TikTok:   / mktgthatpops   https://thrivepop.com/podcast/