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How to Brainstorm Ideas Using Lateral Thinking and Forced Association Which brainstorming technique do you use to get new ideas? How do you improve your creative thinking? What do we mean by brainstorming? What is brainstorming and why should we do it? Brainstorming is about thinking creatively and generating new ideas to start initiatives or solve problems. Effective brainstorming encourages lateral and divergent thinking, allowing us to explore ideas beyond the expected approaches to challenges. By forcing our brains to think divergently or laterally about something we can come up with new ways, and often multiple ideas, for tackling a problem. Forced association (or forced connections) is an effective creative thinking technique, popularised by Edward de Bono, author of the book Lateral Thinking This video explains three forced association approaches. If you would like further information, just follow this link to a related article: https://therightquestions.co/brainsto... This animation was created with VideoScribe: https://www.awin1.com/cread.php?s=292...