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In this conversation, Danielle Wiley and Casey Benedict discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of ragebait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Takeaways The rise of full-time creators is reshaping content consumption. Algorithms prioritize engagement over expertise, complicating visibility for professionals. Ragebait content often garners more engagement than thoughtful posts. Creators and influencers serve different roles in the marketing landscape. Authenticity is crucial for maintaining credibility in content creation. Navigating social media requires balancing personal integrity with algorithmic demands. Engagement strategies must adapt to the changing digital environment. The distinction between creators and influencers is becoming blurred. Professional experience is often lacking in full-time creators. Maintaining a thoughtful approach to content is essential for long-term success.