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In this video I’ll walk you through everything you need to know to implement and use Mixpanel. Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan your Mixpanel implementation and how to use the different reports to analyze your data. This tool will help you understand how your marketing campaigns are doing, how your users are using your product and much more. However, you first need to understand how to properly set up Mixpanel and how this setup is fundamentally different from other tools like Google Analytics. I’ll walk you through our methodology for properly implementing Mixpanel which starts with discovering what metrics you should be tracking as a business. We’ll then look at how to convert those metrics into a technical tracking plan and how these plans get implemented by development teams. Finally, we’ll look at training and how to lay the right foundation for a successful long-term implementation. 🚀 Want to build a powerful data stack for your org? Watch this video: • Need Help Improving Your Data Stack? 📙 Order my book, The Data Mirage: Why Companies Fail to Actually Use Their Data (anywhere books are sold) https://a.co/d/eyglSWp ❤️ SUBSCRIBE to make get more insights out of your data: / @rubenugarte 🛠️ Tools Mentioned in Video: Mixpanel - https://tinyurl.com/mr293u79 This description includes affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. Your support helps us create more content exploring MarTech strategies and tools. Thank you for helping us grow!