The XR Playbook | Play #14: When the World Becomes Your Billboard скачать в хорошем качестве

The XR Playbook | Play #14: When the World Becomes Your Billboard

Week 14 is all about one of the oldest and boldest advertising mediums: Outdoor. From my early days in the ‘90s and noughties working on the likes of Guinness, Volvo, Adnams and The Macallan, I’ve always loved the scale and visibility of out-of-home. Big ideas that make you stop and stare when executed right. But outdoor has evolved, from static 48-sheets and one sheets to digital walls and drone shows and now, it’s XR’s turn to light it up. Read Week 14:   / play-14-when-world-becomes-your-billboard-...   #augmentedreality #OOH #digitalmarketing #advertising #XR #AR Check us out at: Zappar: http://www.zappar.com/ Zapworks: https://zap.works Zapworks 14 day trial: https://my.zap.works/register Zapworks enterprise: https://zap.works/enterprise/