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http://www.builtlean.com - The afterburn effect is calorie burn AFTER exercise. Learn why it's important, how to maximize it, and why it's been so difficult to measure. Transcripts: MARK: Hi, I'm Mark the creator of BuiltLean, if you're watching for the first time, and a very popular question I get is, what is the afterburn effect, and how do I maximize it. So the simple definition of what is the afterburn effect, is simply calorie burn after exercise. and this has been getting a lot more popularity, this idea of the afterburn effect cuz' recent research has shown that higher intensity exercise, can lead to a large afterburn effect and help you get leaner, and stronger and fitter much faster, than let's just say, going for a light jog, or going for a walk. And so, you might be thinking: okay, why is this becoming popular now? Why are we learning about this now. Well, for literally decades, exercise physiologist used to measure calorie burn just during exercise. And it's very easy because you measure the amount of oxygen consumed, so if you go for a light jog, we know how many calories you're burning. It's very easy to determine. However, what happens when you go for an intense sprint or you lift weights really intensely? We kinda have an idea of how many calories you're burning during the workout, but we really have no idea how many calories you're burning after the workout. Recent research is exploring this idea and we're starting to realize you actually burn alot of calories in fact, as 95% of your calorie burn can come after exercise. To put that in perspective, you may go for a sprint or some sprints and burn let's just say 10 calories you might burn next to a hundred in the next day because there's a metabolic disturbance to your body, and your body is kind of working to getting it back to normal, and back to homeostasis. And so, how do you optimize the afterburn effect? is really the most important question. Well, in a phrase, it's short bursts of intense activity. That's really the way to maximize the afterburn effect, that types of workouts we do at BuiltLean. And one more thing, if you want a lot more detail than in this video, go to BuiltLean.com, put afterburn into the search bar, and you'll come across an article where I have a 45-minute interview with literally the foremost expert on the afterburn effect. Dr. Christopher Scott, he's a Phd. he studies the afterburn effect literally for a living, You can listen to this interview, I also have a summary on the website, so, I hope this is a helpful video, if you want more detail go to the website and, I think that's it, thanks for watching.