Carol Kabaale - Facebook Ads Made Simple: Cost-Effective Marketing Strategies for New Authors скачать в хорошем качестве

Carol Kabaale - Facebook Ads Made Simple: Cost-Effective Marketing Strategies for New Authors

Carol Kabaale is a Facebook ads expert based in South Africa who transitioned from a corporate hospitality career to digital marketing after seeking more freedom and fulfillment in her work. With eight years of experience specializing in Facebook and Instagram advertising, Carol helps clients develop strategic marketing campaigns that build community and convert leads into customers. Her data-driven approach focuses on understanding audience demographics and creating targeted content that resonates with specific reader personas. In this episode: ➡️Carol's journey from corporate hospitality to Facebook ads specialist ➡️The three "seasons" of marketing: visibility, nurturing, and sales ➡️How to use Facebook and Instagram ads to build an author community ➡️Creating effective lead magnets and email capture strategies ➡️Techniques for targeting specific reader demographics ➡️Cost-effective ad strategies for authors on limited budgets ➡️The importance of retargeting campaigns for better conversions ➡️Key metrics authors should track in their advertising campaigns ➡️How to determine if you're ready to start running Facebook ads ➡️Building author email lists before and after book publication Resources mentioned: ➡️Meta Ad Platform (Facebook, Instagram, and WhatsApp): https://business.meta.com/?locale=en_US ➡️In-form lead generation tools ➡️DM funnel strategy using "comment the word" technique ➡️Retargeting campaigns for warm audiences Connect with Carol Kabaale: ➡️Website: https://carolkabaale.com/ ➡️Take Carol's quiz to see if you're ready for Facebook ads ➡️Instagram:   / carolkabaale   ➡️Linkedin:   / carolkabaale   ➡️Facebook:   / kabaalecarol   Connect with Teddy Smith: @teddyagsmith ➡️Website: https://publishingperformance.com/?re... ➡️Facebook -   / publishingperformance   ➡️Pinterest -   / publishingperformance   ➡️Instagram -   / publishingperformanceinsta   ➡️Youtube -   / @publishingperformance1363   ➡️Linkedin -   / publishing-performance   ---- TIMESTAMPS 00:00 – Introduction & Welcome to Carol Kabaale 00:35 – Carol's Background & Journey to Facebook Ads 02:58 – Why Facebook Ads Matter for Authors 04:42 – Three Seasons of Facebook Ad Strategies 06:46 – Using Free Books as Lead Magnets 08:24 – Facebook Ads Across Multiple Platforms (Instagram & WhatsApp) 09:34 – Understanding Targeting in Facebook Ads 11:12 – How to Create Your Reader Profile 14:32 – How Granular Can Facebook Ad Targeting Be? 16:08 – Best Starting Point for Authors with Facebook Ads 18:16 – Building an Email List Before & After Book Launch 19:29 – Budget-Friendly Ad Strategies for New Authors 21:15 – Key Metrics to Track on Facebook Ads 24:10 – Carol's Quiz: Are You Ready for Facebook Ads? 25:07 – How to Work with Carol & Next Steps 26:03 – Where to Find Carol Online 26:28 – Closing Remarks & Publishing Performance Information #facebookadstrategy #facebookadsstrategy #thepublishingperformanceshow