What is Facial Coding and How Does Emotion Measurement Work? 😍 | Demo video by CoolTool скачать в хорошем качестве

What is Facial Coding and How Does Emotion Measurement Work? 😍 | Demo video by CoolTool

Emotion Measurement is a tool, which through #FacialCoding will help you to know your customer better and to understand not only what they think, but what they feel as well. You have a product or a service, and of course, you want to know the attitude of consumers towards it. While you can definitely appeal to their logical thinking by elaborating on its advantages, you also need to know which emotions they feel when they use it. Very often emotional, subconscious attachment to the product or service plays a crucial role in decision-making process. You can apply #EmotionMeasurement to assess the level of engagement of customers with your product, marketing materials, website design, etc. For example, you made a new promo video of your product. The main goal of this video is to make customers get excited about new features of the product. In order to encourage the excitement, you spent a lot of time and resources, so now you want to know whether this video will produce the desirable effect on your customers. The best way to do it is to use emotions measurement. Capturing emotions of test participants with speed 6 frames per second you will get a detailed and in-depth understanding of how this or that part of the video and/or audio influences their emotional state. The data you receive will provide you with a clear idea on whether you achieved desirable emotional connection of customers with the product or not. This will allow you to see which parts of the video/audio material should be changed in order to better engage your target audience. About CoolTool #CoolTool is an automated platform that allows you to track and understand what people see, think and feel beyond their conscious control. We help marketers to build better brands, ads, products and user experiences via a holistic understanding of consumer behavior. Thanks to AI technology, CoolTool successfully integrates a survey engine with eye tracking, emotion measurement, implicit tests, and website behavior tracking. Innovative, smart, and easy-to-use technologies are here for you to predict consumers' preferences and behavior better. Ensure the ad is engaging and design is effective, identify what emotions the brand provokes, improve the website performance and start converting leads to customers and customers to fans twice as successful. #neuromarketing #IntelligentInsights #ConsumerBehaviour #ConsumerInsights Follow us on Social Media: ☑️ FaceBook:   / cooltoolmr   ☑️ Twitter:   / cooltoolmr   ☑️ LinkedIn:   / admin