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If you’re growing a real estate team or market center, this tool is non-negotiable. In this video, I walk through the exact framework I use with every agent who is considering joining our world — whether that’s a team or as an independent agent inside our market center. This isn’t about convincing everyone to join you. It’s about determining: • Can you actually help them reach their goals? • Are they a culture fit? • Is this truly a win-win? I don’t make offers to everyone. I only invite people in when I believe I can help them — and when they align with our environment. Inside this conversation framework, you’ll learn how to: ✔️ Evaluate where an agent truly is in their business ✔️ Identify what they like — and don’t like — about real estate ✔️ Understand their time commitment and work expectations ✔️ Uncover their business rating (1–10 scale exercise) ✔️ Dig into database health and sphere ROI ✔️ Identify conversion gaps ✔️ Explore long-term vision and retirement plans ✔️ Assess cultural alignment and preferred environment ✔️ Tie everything back to their goals ✔️ Avoid wasting time on conversations that don’t matter to them Some of the most powerful questions include: • What’s holding you back right now? • Who consults you to reach your goals? • What happens if you don’t hit your goal — is that okay? • If you want different results, would you need to change your strategies, activities, or environment? • Paint the picture of your business 2–3 years from now. This process creates two things: 1. Clarity for you as the leader. 2. Self-reflection for the agent. It allows you to recruit better — and coach better — if you decide to move forward together. Recruiting isn’t about pressure. It’s about alignment. If you want help implementing this framework in your team or market center, drop a comment below or send me a DM. I’m happy to help.