What Is Thought Leadership? Thought Leadership Leverage скачать в хорошем качестве

What Is Thought Leadership? Thought Leadership Leverage

We enable thought leaders, authors and gurus to monetize their content through books, keynote speaking, the creation of training services and products and consulting and assessment tools. We start at the strategic stage, define the target market, assist in the creation of the offerings and solutions and lead business development, sales and marketing of those solutions. We also help companies use thought leadership as a strategic marketing tool that drives business results. It is an effective and fun way to gain interest and heighten the level of engagement with prospects and clients. Most importantly it is a viable way to differentiate yourself, your products or services and your company. Our Experts It’s going to take a team to leverage your new products and services, and to reach the markets waiting to receive your message. There’s market research to be done, followed by public relations and marketing. Instructional designers will help create training products like your new video series. As you build and deploy assessments to gauge the readiness and acceptance of your content, industrial/organizational psychologists will come into play. You can now sell client engagements requiring mid to senior level consultants versed in your intellectual property. We provide all of this expertise! Not only that, we are also your product sales team, making sales for you. Our Partners We have much experience in-house to serve you, but occasionally a different kind of expertise is required. You are a busy person but the next item in your leveraging strategy is to write a book. That takes a lot of time. We can make a connection to well-respected ghost writers, easing the schedule burden on you. Our connections with publishers can smooth the launch of that new book. Having trouble putting your thoughts and ideas for a new keynote into the structure you want. We partner with top-level speech writers and communication experts. We partner with videographers and graphic artists to produce training videos and workshops. If a client wants more classroom-based training than you can provide, we can bring in professional trainers to meet that requirement. There’s not much we can’t help with. If we don’t have the expertise in-house or available from one our many partners, we can find the right resource to meet the need. Contact Us! Phone: 917.741.1881 Email: [email protected] Twitter: @PeterWinick Linkedin:   / peterwinick   Group:   / profile   Company Page:   / 11114463