Sir Martin Sorrell on his 50 year career, WPP and how AI will change everything for agencies скачать в хорошем качестве

Sir Martin Sorrell on his 50 year career, WPP and how AI will change everything for agencies

Media titan Sir Martin Sorrell joins Rachel Forde and Marco Bertozzi (founders of TheZoo.London) for a look into advertising’s past, present and AI-powered future. From the real origin of WPP (“Wire & Plastic Products”) to the strategy behind S4 Capital / MediaMonks, Martin breaks down holding company models, the VML/JWT debate, why US scale still wins, and how AI will compress creative & production costs while rewarding brains over brawn. Mentor is recorded at Viral Tribe Studios in Soho Chapters: 00:00 – Welcome & Introducing Sir Martin Sorrell 03:13 – The Story Behind S4 Capital’s Name (Family & Heritage) 06:02 – How WPP Really Began: Wire & Plastic Products 08:08 – “Wrong Strategy, Wrong Structure”: Sorrell’s WPP Critique 12:46 – Leaving WPP & Launching S4: Reinvention at 73 22:09 – Why He Still Works: Purpose Over Retirement 27:47 – Global Growth Markets: US, LATAM, Middle East, APAC 39:05 – S4’s Four Principles: Digital-Only, Data-Driven, Faster-Better-Cheaper 49:26 – The Six Giants of Advertising: Alphabet, Meta, Amazon, TikTok, Alibaba & Tencent 1:01:34 – Biggest Mistake: Financing the Ogilvy Deal During the 1991 Recession