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In this 'on-location' interview with Global Electronics Association President & CEO John Mitchell, I pull back the curtain on the rebrand, then go deep on the tech, policy, and talent issues reshaping the entire electronics manufacturing ecosystem. The hype around AI is loud, but the signal is this: real gains come from faster decisions on real data and from tools that actually change the workflow. Add in a wave of affordable robotics—capable systems near the $5k mark—and you get a recipe for rapid experimentation on the factory floor, new automation patterns, and fresh demands on engineering teams. John and I talk through the policy shocks that have dominated the past year and why the churn is so costly. It’s not just tariffs; it’s the constant flipping that forces EMS providers to rework impact analyses for every customer, again and again. Agility is now a core competency, and industry leaders need playbooks that tie supply chain scenarios to compliance and cost. That’s where a global association adds leverage: translating signals from Washington and Brussels into actionable guidance, aligning standards, and advocating for coherent national electronics strategies across regions like East Asia, India and Southeast Asia, Mexico, and North America. Talent is the thread that connects everything. In the short term, AI is a powerful tool that boosts productivity. The looming challenge arrives as agentic AI eats the repetitive work that used to train interns and new grads. If we lose those rungs on the ladder, we risk a skills gap at the mid and senior levels just as seasoned experts retire. We outline how shared curricula, competency-based certifications, and safe convening can protect the pipeline, giving companies consistent training while keeping learning portable across the ecosystem. Finally, we preview Apex: a central rotating forum spotlighting advanced electronics packaging, a strong Mexico pavilion, and leadership sessions designed to turn insight into action. If this conversation helps sharpen your strategy, share it with a colleague, subscribe for more candid industry insights, and leave a quick review with the one idea you plan to apply this quarter. EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and hosted by Global Electronics Association (https://www.electronics.org)