Session Two: Sources of Influence: The Creator, Content, Platforms and Funding скачать в хорошем качестве

Session Two: Sources of Influence: The Creator, Content, Platforms and Funding

This session analyses the components of effective influence: the creator’s identity, expertise and networks; the nature of the message (personal narrative, documentation, analysis or data); platform characteristics and algorithms; and funding and sustainability models. It also examines measurement tools (reach, engagement, and the conversion of opinion into action) and legal and digital risk management. Which formats are most effective in converting sympathy into action (donations, civic pressure, policy change)? How can editorial independence be balanced with the requirements of sponsorships and crowd-funding? Which cross-posting strategies best amplify impact across platforms? How can robust data infrastructures be built to measure and evaluate real impact?