PR Analytics That Matter to Executives: How to Measure Reputation, Risk, and Business Impact скачать в хорошем качестве

PR Analytics That Matter to Executives: How to Measure Reputation, Risk, and Business Impact

Most PR reports focus on impressions and media mentions — but executive leaders care about business impact, reputation strength, and competitive positioning. In this video, we break down the PR analytics that truly matter to executive leaders, and how modern communications teams use narrative intelligence, sentiment analysis, and strategic measurement to prove real value. Executive leaders want outcomes, not outputs — and modern PR analytics bridge that gap by connecting communications directly to business results. You’ll learn: • Why impressions and vanity metrics don’t resonate with executives • The PR analytics that influence executive decision-making • How narrative intelligence reveals reputation trends and risk signals • How PR analytics connect communications to business outcomes • How to build executive-level dashboards that demonstrate PR ROI Modern PR measurement helps communications teams earn strategic influence, secure budget, and demonstrate their role in shaping reputation and competitive positioning. Subscribe for more insights on PR analytics, narrative intelligence, reputation management, and executive communications strategy.