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Transforming

In this episode of Marketing B2B Tech, host Mike Maynard is joined by Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude. With a wealth of experience in B2B SaaS marketing, Alexandra shares her journey from product marketing to leading a regional team focused on driving scalable pipeline and revenue. Discover how Amplitude differentiates itself in the crowded digital analytics space with its AI-powered platform that helps businesses understand user behavior and optimize their digital products. Alexandra discusses the importance of acquisition, retention, and monetization, and how marketers can leverage Amplitude to enhance their strategies across these pillars. Key topics include: The unique features of Amplitude and its approach to analytics The significance of localization in marketing strategies across diverse European markets The evolving role of marketing leaders in driving revenue and strategic outcomes Advice for aspiring marketers on navigating the complexities of the industry Whether you're a seasoned marketer or just starting your career, this episode is packed with insights and practical advice to help you thrive in the B2B tech landscape. Don't forget to subscribe for more episodes and insights on B2B marketing!