How to Create Professional Logo - Part 15 - Bonus - Understanding Logo File Formats скачать в хорошем качестве

How to Create Professional Logo - Part 15 - Bonus - Understanding Logo File Formats

If you’re a business owner or founder, your logo must do more than “look nice”—it has to communicate value, differentiate at a glance, and scale elegantly from a social avatar to packaging and your website. In this 15-video class (1hr 20mins) I teach you the professional process behind premium logo design, the same thinking I use for boutique and luxury clients at JM Graphic Design. You’ll learn how to: • Clarify business goals and audience before you draw a line (the brief that prevents costly redesigns) • Choose the right logo route (wordmark, monogram, symbol) and why simplicity wins for recognition • Build moodboards, set a typographic direction, and craft forms that are legible, ownable, and timeless • Generate Ideas, iterate smart, use AI and develop stronger concepts (rough first, then Illustrator/Figma/Affinity) • Refine with geometry, spacing, and optical corrections; test at tiny sizes and on real touchpoints • Pick a restrained color system that elevates the brand rather than fighting your product photography • Prepare deliverables like a pro: clear-space, misuse, file formats, and a mini-spec so your logo stays consistent This class is designed for founders, boutique retailers, hospitality & interiors brands, wellness, fashion, and premium e-commerce—anyone who needs a logo that signals quality and commands higher prices. Prefer done-for-you? Explore bespoke brand identity at https://www.jmgraphicdesign.com Outcome: a sharp, defensible logo with a mini-guideline you can hand to any supplier—plus the know-how to maintain consistency across web, print, and packaging.