The Evolution of Customer Education: Why Product Training is No Longer Enough with Debbie Smith скачать в хорошем качестве

The Evolution of Customer Education: Why Product Training is No Longer Enough with Debbie Smith

Companies have always trained customers to use their products. But what's changing? The traditional way of training customers on products focused heavily on the “how”—how does your product work? While this checked a lot of the boxes for many years, customers’ expectations have evolved and businesses need to get more out of each customer. Feature training is no longer enough. Today, companies need customers to focus on the “why”—why should customers be using a product, why should they be using a feature, what best practices can they adopt when using, etc. This is digital customer education and it's becoming the new standard of training. In this webinar, Debbie Smith, Customer Education Management Association President, and Steve Cornwell, Northpass CEO & Founder, will discuss the evolution of customer education from traditional training to digital customer education. And why, especially in this economy, it's more important than ever to make the change. You'll learn: How switching from traditional training to digital customer education will have a positive impact on your customers How digital customer education increases core business metrics How to successfully transition from traditional training to digital customer education