How to Use GA4 to Track Social Media Traffic скачать в хорошем качестве

How to Use GA4 to Track Social Media Traffic

Social media marketing is a lot of work. It takes time to build up an audience and consistently promote content. It can be noisy, distracting and difficult to get traction. Results are uncertain. Start doing social media marketing and you’ll soon find yourself asking this question: How do I track social media in Google Analytics GA4? This video shows you how to use GA4, the latest version of Analytics, for social media tracking, so you’ll know what’s working and what’s not. 0:42 How much top-line traffic is social media bringing to your website? 2:41 How much traffic is coming from each specific social media network? 4:30 Which blog posts are getting traffic from social media? 6:10 Refresher: Campaign Tracking with a URL Builder 7:20 Which social campaigns are attracting the most visitors? 9:15 How are paid social and organic social visitors different? 10:11 How are social visitors on mobile and desktop different? (GA4 Exploration) Once you’ve watched this one, you’ll know the best metrics for tracking social media traffic using GA4 reports and explorations (spoiler: it’s users, sessions, engagement rate and conversion rates) These are key skills for digital marketers. GA4 lets you measure social performance beyond likes, comments and clicks. You’ll know how to compare paid social to organic social. How to track social media campaigns and how to compare desktop and mobile traffic for visitors when social is traffic source, the medium or the default channel group. Bonus Resources: 🔹 The URL builder for adding campaign tracking code to any link: https://www.orbitmedia.com/campaign-u... 🔹 Videos showing exactly how to add campaign tracking code:    • Tracking campaigns in Google Analytics: Us...   🔹 The article with the step-by-step instructions for everything in this video: https://bit.ly/3YT9uyq