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Live from CES, Shiv Gupta and Myles Younger sit down with Sarah Caputo, an independent consultant who calls herself “outcome obsessed.” They break down Meta’s reported $2B Manus deal, why agentic tools could unlock the long tail of SMBs, and what that means for ads, wearables, and real-world use cases. Then Sarah gets blunt about agency bloat, why consumers end up paying for it, and how the service model has to shift toward advisory, prioritization, and outcomes. They close with a wild CTV angle, a JavaScript-based video approach that could cut delivery costs by 90–95%, and make true on-device personalization real. YouTube Chapters (paste into the description) 0:00 Live From CES, Meet Sarah Caputo 0:46 Sarah’s Background, Brand + Agency + CDO 1:10 Meta Reportedly Buys Manus For $2B, Why It Matters 2:27 Sarah’s Take, AI Unlocks SMBs On Meta 3:04 Myles’ Take, Making AI Useful For Billions 5:08 Meta’s AI Problem, No Cloud Moat 5:37 Wearables, Geo Data, Search Behavior, Expansion 7:11 Walmart Adds Ads To Sparky, OpenAI Ads Talk 8:15 Sarah’s Ads Idea For ChatGPT, A Different Model 10:17 Autonomous Buying Tools Everywhere, “Plus Plus Plus” 12:41 What This Means For Agencies, Less Bloat, More Outcomes 15:48 Agentic Workflows Could Make DSP Switching Easier 17:31 CTV, JavaScript Video, Huge Data Cost Cuts 19:15 Personalization On Device, Interactive Layer 20:47 Wrap Up