Decathlon कैसे बना भारत का सबसे बड़ा Sports Brand? Nike | Puma | Sports Wear скачать в хорошем качестве

Decathlon कैसे बना भारत का सबसे बड़ा Sports Brand? Nike | Puma | Sports Wear

Decathlon, the renowned French sports retail giant, has captivated global audiences with its affordable yet high-quality athletic gear, from cricket bats and cycling equipment to hiking tents and fitness apparel, often rivaling premium brands like Puma, Nike, and Reebok in performance while keeping prices accessible—think viral sensations like their 999-rupee black jackets that became a winter staple in India. Founded in 1976 by Michel Leclercq, a former butcher from Tourcoing, France, who turned his passion for cycling and entrepreneurial spirit into a revolutionary one-stop sports store concept after being fired from his family's retail group, Decathlon started small in Englos with a team of seven enthusiasts known as "Gang 7." The name "Decathlon" draws from the Olympic event featuring 10 athletic competitions, symbolizing the brand's commitment to diverse sports under one roof. Overcoming early challenges like supplier boycotts, Leclercq pivoted to in-house manufacturing and innovation through initiatives like the Sports Lab, birthing iconic products such as the 2-second pop-up tent, full-face snorkeling masks, and auto-gear bicycles. By 2024, Decathlon generated over 16.2 billion euros globally, with a strong digital push contributing 20% of revenue, and partnered with the Paris Olympics to design uniforms for 45,000 volunteers. In India, entering in 2009 amid FDI hurdles, the company evolved from wholesale to retail dominance, achieving 4,008 crore rupees in FY 2023-24 revenue—surpassing Puma and Adidas—through strategies like low-cost passion brands (Quechua for hiking, Kipsta for football) and minimal celebrity endorsements, focusing instead on everyday athletes. Despite a recent 65 crore loss in FY 2024-25 due to increased marketing and expansion investments, Decathlon aims to elevate India to its top 5 global markets with over 100 million euros in funding, solidifying its status as a sports equipment powerhouse for amateurs and pros alike. Khabargaon is a modern-day digital platform that helps you travel through current affairs, explainers, ground reports, interviews and unique video shows. Stay tuned for more and more! Khabargaon holds the copyright to this video. Use by others is not allowed without written consent. For permission, email digital@khabargaon.com Website: https://khabargaon.com/ Subscribe to our channel and turn on notifications to get the latest:    / @khabargaon   Connect us on Facebook:   / khabargaon   Instagram:   / khabargaon   Twitter: https://x.com/khabar_gaon WhatsApp: https://whatsapp.com/channel/0029Vatc...