Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales скачать в хорошем качестве

Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales

Price pressure is loud at the counter, especially when a local roll former can make a panel that looks identical to a premium option. I spoke with Gary Davidson from Metal Sales to cut through the noise and explain how dealers and contractors turn “why does it cost more here?” into a confident YES using proof, not hype. From Texas Windstorm and UL impact ratings to paint chemistry that actually resists fade and chalk, Gary lays out the specifics your team needs to sell metal roofing on performance and lifecycle value instead of a race to the bottom. Gary shares how Metal Sales supports co‑op members with territory managers, inside sales, and free estimating, so newer counter staff can quote accurately, choose the right profiles, and avoid costly reorders. We also explore where demand is growing fastest: residential roofs, modern farmhouses, and the rise of barnominiums and shouses, plus how wind and fire resilience give metal a clear edge in challenging climates. If you serve farm and ranch, residential, or light commercial work, this conversation gives you practical language, training angles, and customer education tools to close more confidently. Use lifecycle cost to reframe price, show verified testing to bolster trust, and match profiles to project goals so buyers feel guided, not pushed. Topics we covered: • Metal roofing as a value play beyond first cost • Difference between premium panels and local roll formers • Texas Windstorm, UL impact data, and verifiable ratings • Paint system choices and why PVDF outlasts basic polyesters • Training, free estimates, and sales enablement for members • Product breadth across ag, residential, commercial, and architectural • Lifecycle cost versus sticker price for homeowners • Barnominiums and shouses as growing residential trends • Wind and fire performance as key decision drivers • How to engage territory managers and inside sales support Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy. 🎥 Watch More Grit Blueprint Episodes Subscribe here:    / @stefaniecouch   📧 Join the Newsletter Real talk, strategies, and tools from Stefanie: https://app.gritinnovations.com/newsl... 📅 Book a Strategy Call Ready to grow your brand or business? Let’s talk: https://calendly.com/stefaniecouch/gr... 🚀 About Stefanie Couch & Grit Blueprint Stefanie is the founder of Grit Blueprint — a marketing + AI consulting firm helping legacy businesses in construction, building materials, and real estate grow with smart strategy, automation, and bold branding. 🔗 Learn more: GritBlueprint.com Instagram: @StefanieCouchOfficial LinkedIn: Stefanie Couch