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What if you could look at any page on your website and predict what it would take to rank on page one? In this episode of the DGTL Growth Podcast, host Suse Barnes talks with David Carpenter (President, Connection Model) about their proprietary approach called COFS (Content Optimization for Search)—a framework David describes as “turning the first page of Google into a math equation.” He shares how they evaluate a page’s ranking potential, what most teams get wrong about organic growth, and how the playbook is evolving for AI-driven discovery. In this conversation, we cover: What COFS is and how it works (and why the “math equation” analogy matters) How to assess whether a piece of content can rank—and what it would take to get there Why paid search can become a costly crutch (and where it still makes sense) How AI is reshaping top-of-funnel discovery and organic visibility Why agencies must prove value in a world where clients think “ChatGPT can do it” David’s 2026 outlook: more competition, tighter margins, and higher standards 🎧 Guest: David Carpenter, President | Connection Model 🎙 Host: Suse Barnes | DGTL Growth Podcast | Founder, DGTL If you enjoyed this episode, subscribe for more conversations where marketing leaders share real wins—and the challenges behind them. About Connection Model: Connection Model is a nimble Digital Marketing Agency, focused on helping clients grow revenue, generate qualified leads and acquire profitable new customers through measurable, accountable Inbound Marketing. Specifically the agency delivers results through Performance-Built Websites, Content Marketing fueled by Paid Media and Social Media, Blogging, SEO, Online Video, Loyalty and Lifecycle Marketing programs. 👉 Learn more: https://connectionmodel.com/ This podcast episode is brought to you by DGTL and was recorded on November 18, 2025. About DGTL: DGTL brings 25+ years of marketing expertise into the AI age—implementing intelligent systems that give you your time back while helping clients win. Whether it’s generating leads, producing content, or automating client reports, our custom AI agents turn your agency into a leaner, faster, more profitable machine. 👉 Learn more: https://dgtl.us #SEO #ContentMarketing #B2BMarketing #DigitalMarketing #AIinMarketing #GrowthMarketing #OrganicSearch #MarketingStrategy