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Future of Product Safety & Transparency

The CBD industry is growing rapidly, and brands bear the responsibility to provide verified and transparent product information to consumers. CBD brand Tonic created a seed-to-sale tracking system, and uses a dynamic digital experience to provide this information directly to consumers through product authentication and an array of additional, engaging content. Tonic Founder & CEO Brittany Carbone tells us about this process, and we also explore Tonic's roots as a female-founded, family-owned brand that sources product materials from their own hemp farm. 00:00 - Welcome and introduction to CBD transparency 00:55- Seed-to-sale tracking system for cannabis 01:36 - Intro to Tonic 05:00 - The importance of smart packaging in sharing your sustainability story 07:14 - Customizing the user experience with Blue Bite 10:00 - How Gen Z shops with their values 10:47 - Diversity and gender representation in the CBD industry 14:04 - Connecting products to the internet of things For more information on Tonic: https://www.bluebite.com/case-studies...