How to Build Authentic Creator Campaigns That Don’t Get Cancelled скачать в хорошем качестве

How to Build Authentic Creator Campaigns That Don’t Get Cancelled

Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact. Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape. We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content. 🎙️ Key Topics Discussed: 1.The rise of Pulse Advertising and creator-first campaigns 2.Why most influencer campaigns fail — and how to fix them 3.How brands can use AI without losing authenticity 4.Brand safety, influencer vetting, and cancel culture 5.EMV, owned media value, and how Pulse measures real impact 6.Mikhail’s bold prediction about the next big social media platform 🔗 Follow Mikhail Hanney on LinkedIn:   / mikhailwh   📢 Connect with Phyllo: 🔗 Beacons Page: https://beacons.ai/getphyllo 📩 Email Us: [email protected] 📌 Chapters: 00:00 - Intro 01:24 - Introduction of Mikhail Hanney 02:11 - Social Media Trend Mikhail Secretly Dislike 03:00 - Mikhail's Most Used Social Media App 03:37 - Building Pulse's Reputation 06:55 - Challenges in Influencer Marketing Campaigns 10:10 - Complexities of Budgeting for Influencer Marketing Campaigns 12:30 - Impact of AI on Marketing Strategies 16:40 - Tools for Social Media Management 17:30 - Insights on Earned Media Value 21:37 - Personalizing Social Media Creatives using AI at Pulse 24:55 - Managing Brand Safety with Influencers 27:53 - The Role of AI in Influencer Vetting 29:52 - Understanding AI's Limitations and Biases for Social Media Background Verification 31:28 - Cancel Culture and Brand Reputation Management 33:37 - Leveraging AI for Paid Social Media Advertising 36:14 - Future Opportunities in AI and Marketing 40:07 - Day in the life of Mikhail Hanney as Managing Director of Pulse Advertising 42:13 - Predictions for the Future of Influencer Marketing 43:50 - Book Recommendations 🔔 Like, comment, and subscribe for more deep dives into influencer marketing! 🔔 #IMpulsePodcast #Phyllo #InfluencerMarketing #CreatorEconomy #PulseAdvertising #MikhailHenni #AIinMarketing #SocialMediaTrends