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Get free trial course access https://www.caiebusiness.com/igcse-co... Should business behave ethically? Why is there a conflict between ethics and profit? And how do pressure groups influence business behaviour? What do students of IGCSE Business Studies need to know? 00:00 Introduction 00:46 What is Business Ethics? 02:35 Pressure Groups 04:05 Ethical Objectives These are 2 potentially difficult questions which could form structured essay questions. With the help of Coca Cola and loads of other examples, we will explain these complicated concepts in simple terms. And stay tuned for some "Instant Evaluation" that you can use on any question on ethics or pressure groups. The following video is taken from the full IGCSE online course (focused on Cambridge International Exams) at c A I E business.com - you can check out the trial course for free now! www.caiebusiness.com #CambridgeBusiness #IGCSEBusiness #BusinessEthics