How to Get Big Coverage in 2026 | Lean PR Workflow for Small Teams скачать в хорошем качестве

How to Get Big Coverage in 2026 | Lean PR Workflow for Small Teams

Hey guys! Looking to improve your PR results with a small team and limited budget? In this video, I’ll show you a lean PR workflow that helps small teams get big media coverage in 2026—without giant databases or complex systems. If you’re a one-person PR team (or part of a small one), you don’t need more people. You need tighter systems. Small teams actually have an advantage: faster decisions, less internal friction, and more ownership. But speed without structure turns into chaos. So in this tutorial, we break down a practical, repeatable PR system you can implement immediately. Here’s the lean workflow: • Step 1: Signal Monitoring (daily opportunity scanning) • Step 2: Opportunity Scoring (5-minute qualification filter) • Step 3: Repeatable Pitch Templates (without sounding robotic) • Step 4: Follow-Up System (structured and consistent) • Step 5: Coverage Repurposing Engine We also cover: • How to identify real PR signals (journalist requests, trends, competitor coverage) • Why small teams win by saying “no” more often • How to build 5–7 pitch skeletons to reduce drafting time • The simple follow-up rule that increases win rate • How to turn one media mention into multiple distribution assets • A lean PR tech stack for small teams • A realistic weekly cadence for 1–3 person teams • The only metrics that actually matter The formula is simple: Signal Response + Smart Filtering + Consistent Follow-Up + Repurposing = Higher Coverage Rate You don’t need a 20-person agency. You need a tight system that compounds over time. Chapters: 0:00 Introduction – Small Teams, Big Results 0:25 Why Small PR Teams Have an Advantage 1:00 Speed vs Structure 1:47 Step 1: Signal Monitoring 2:22 Identifying Real PR Signals 2:51 Tools for Monitoring 3:22 Step 2: Opportunity Scoring 3:52 Why Saying No Wins 4:26 Step 3: Repeatable Pitch Templates 4:54 Personalization Without Slowing Down 5:25 Step 4: Follow-Up System 6:08 Tools for Tracking Follow-Ups 6:44 Step 5: Coverage Repurposing Engine 7:10 Why Distribution Matters More Than Coverage 7:36 Lean PR Tool Stack 8:23 Using AI the Right Way 8:52 Weekly Cadence for Small Teams 10:07 Metrics That Actually Matter 10:36 Why Small Teams Win on Precision 11:00 Final Thoughts If you run lean, structured, and consistent PR, you can outperform teams 5x your size. #LeanPR #PRWorkflow #DigitalPR #MediaOutreach #SmallTeamStrategy #PublicRelations #PRStrategy2026 #StartupPR #FounderMarketing #PRSystems