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Slav Simov & Plamen Motev, Founders & Type Experts at Fontfabric What makes typography not just a design element, but a powerful tool for brand storytelling and audience engagement? In this insightful session, Slav Simov and Plamen Motev—renowned type designers and the creative minds behind Fontfabric—reveal the secrets to using fonts for maximum impact in presentations and branding. Discover how font choices influence perception, why legibility and emotional resonance matter, and how to avoid common pitfalls in slide design. Why is typography crucial for effective communication? How do you select the right font for your brand or presentation? What are the best practices for hierarchy, contrast, and emotional tone in type? Join Slav and Plamen as they share real-world examples, practical tips, and their creative process for designing fonts used by global brands. Learn how to pair typefaces, use white space, and maintain brand consistency across platforms. Plus, get recommendations for free and paid font resources, and discover how to make your presentations stand out with the right type choices. 👇 What’s your biggest challenge with typography or font selection? Share your thoughts in the comments. #Typography #FontDesign #BrandStorytelling #PresentToSucceed #Fontfabric #SlideDesign #Creativity #PublicSpeaking #Typefaces 00:00 - Introduction & Meet Fontfabric 02:38 - Why Typography Matters in Presentations 04:30 - Real-World Design Mistakes: Oscars & Elections 06:40 - Key Typography Terms: Font, Typeface, Kerning 09:01 - Functional Aspects: Legibility & Hierarchy 13:44 - Emotional Impact: Fonts & Brand Perception 18:06 - Best Practices: Slide Design & Font Pairing 23:56 - Q&A: Font Formats, Brand Consistency & Resources 41:30 - Final Thoughts & Where to Learn More Find us all over the web: Website: https://presenttosucceed.com LinkedIn: / present-to-succeed-conference Facebook: / ptsconference Instagram: / ptsconference TikTok: / ptsconference X/Twitter: https://x.com/ptsconference/