Interview with Anouk Pappers, Brand Anthropologist and Founder of CoolBrands People скачать в хорошем качестве

Interview with Anouk Pappers, Brand Anthropologist and Founder of CoolBrands People

Anouk Pappers is a renowned Brand Anthropologist and the founder of CoolBrands People. She specializes in helping leaders and small business owners build powerful, authentic personal brands. In this episode of Hot Seat with Anna, Anouk dives deep into the science of reputation and explains why your personal brand is the most valuable asset you own. Anouk shares actionable insights to help you move from being invisible to being an industry authority, covering how to: 💡 Define Your True Brand: Understand the story people tell about you when you’re not in the room. 📈 Boost Visibility & Referrals: Discover how a clear online presence opens doors to high-level opportunities. 🤝 Overcome the Fear of Self-Promotion: Practical strategies for introverts to share their expertise without feeling like they’re "bragging." 💬 Master Consistency & Clarity: Learn why a unified message is the key to building instant trust with prospects. 🤖 Leverage AI for Branding: How to use modern tools to enhance your content and strategic storytelling. Whether you are a founder, a CEO, or a small business owner looking to stand out, Anouk’s anthropological approach offers a roadmap to building a brand that is both authentic and highly effective. Learn more about Anouk: 🔗 LinkedIn:   / anoukpappers   [0:30] - Brand anthropologist sounds fancy. Explain branding to a skeptical owner in one sentence or you fail. [1:16] - You interviewed 900 leaders. What separates people everyone remembers from people nobody searches twice? [2:36] - Owners say branding feels fluffy. What revenue problem hits first when they ignore branding? [4:13] -You work with leaders outside the spotlight. Why do invisible experts lose to louder mediocre competitors? [6:28] - Is there a way for an Introvert to be visible and to be noticed? [8:31] - Personal brand scares professionals. What fear blocks action most often? [09:22] - You promise visibility leads to clients and influence. What signal proves a brand works within 60 days? [12:00] - What lie do small business owners tell themselves about branding, and how much money does the lie cost per year? [14:04] - Content creation freezes smart people. What excuse annoys you most when someone avoids showing up online? [17:00] - Confidence matters. What behavior signals authority without posting daily selfies? [18:53] - If a law firm owner hires you and refuses visibility, how fast do you fire the client? [20:32] - What places are still left on your bucket list? And what was the most amazing place you’ve ever visited? [21:30] - How did you end up living in the States? [22:37] - What's your biggest goal for this year?