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Insights to Decisions: Making Qualitative Research Actionable

Welcome to the fourth episode of The Qual Point of View, a limited podcast series featuring expert voices from the field using qualitative insights for real-time decision-making. In this episode, Ooloi Labs co-founder Akshay Roongta speaks with Anjali Moorthy, now a Service Design Lead at Care City, about what it takes to practice qualitative research from inside the systems you are trying to influence. The episode explores designing and conducting research in settings where people cannot pause their work to accommodate ideal processes, where systems are overstretched, and where insight must respond to frontline realities rather than the other way around. From curriculum design and public health work in India to social care systems in the United Kingdom, Anjali reflects on the realities of human-centered work and what actually changes when we move beyond surveys and metrics, to observe real workflows, question assumptions, and uncover hidden challenges. The conversation is a powerful reminder that qualitative insights can shape not just services and interventions, but the way institutions think, decide, and act. The episode also engages with familiar tensions: why research so often sits unused and how to move it into action, how to use narratives without overextending them, how qualitative and quantitative approaches strengthen each other, and ways to build trust in research within operationally stretched environments. At its heart, this is a conversation about designing with humility. If you work in research, service design, public systems, or any role that shapes decisions affecting people, this episode offers thoughtful reflections on how to bring the “why” behind the numbers into everyday practice.