The Truth About Influencer Marketing - Lindsey Heppner - BTH | Episode 24 скачать в хорошем качестве

The Truth About Influencer Marketing - Lindsey Heppner - BTH | Episode 24

In this episode of Beyond the Horizon, host Matt Franchina sits down with creative director and Vamped agency founder Lindsey Heppner to unpack her journey from fashion school in Orange County to becoming one of the OG architects of influencer marketing. Connect with Lindsey: https://www.instagram.com/linzheppner... Connect with Matt:   / thepeoplesadvisor   0:00 – Introduction + reconnecting after fashion school 4:30 – The first influencer trip (Hawaii) + going internationally known 8:01 – The near-death car accident that changed everything 11:05 – Refusing back surgery + trusting intuition 14:00 – Fearlessness in business after survival 18:01 – Why she never idolized celebrities 23:08 – Marketing psychology + emotional consumption 24:29 – The difference between good and great 29:18 – Why most agencies burn their clients 32:51 – The truth about viral content 35:54 – Marketing vs. advertising explained 38:24 – AI influencers + dangerous beauty standards 43:43 – Shortcut culture: Ozempic, filters, instant results 47:23 – Why conflict is necessary for real relationships 48:48 – Turning down money to protect values 53:59 – Lyme disease + the beginning of her health journey 58:00 – Trauma, stress, and autoimmune breakdown 1:07:18 – Peptides explained (what they are + how they work) 1:26:45 – Biohacking responsibly vs. chasing trends 1:56:40 – Faith, integrity, and the future of marketing + final thoughts