Buying a Nepo Baby's Brand | What are you really getting? скачать в хорошем качестве

Buying a Nepo Baby's Brand | What are you really getting?

Overview Alicia and George break down Coty's $600M acquisition of Kylie Cosmetics and debate the real value of influencer marketing. Key Points The Deal: • Coty paid $600M for 51% at $1.2B valuation (2019) • Bought Kylie's name, image, and all future beauty ventures—forever • Forbes called her "self-made billionaire," then retracted it • Real value: $340M, not $900M What We Discuss: • Did Coty buy a business or just an influencer? • Why the "evergreen deal" was genius for Coty • Founder lessons: tax structure, the control illusion, valuation reality • Is influencer marketing dying or evolving? • Why tracking conversions is broken George's Hot Take: Influencers are just commercial actors. The platforms make billions while most creators get scraps. Why It Worked: Coty needed Gen Z relevance. They got a replicable model and rights to every beauty product Kylie ever creates. Episode Sponsor: Relive Health - Modern wellness clinic in Gaithersburg Follow George and Alicia! www.linkedin.com/in/liftlikeamother   / gemckenzie   https://liftlikeamother.com