Jose Diaz, SMAC Entertainment - Managing Elite Talent & the Future of Athlete Brands скачать в хорошем качестве

Jose Diaz, SMAC Entertainment - Managing Elite Talent & the Future of Athlete Brands

Jose Diaz is the Executive Vice President of Strategic Partnerships & Communications at SMAC Entertainment, where he leads talent management, brand partnerships, content development, and media strategy. With more than a decade of experience across entertainment, sports, and consumer culture, Diaz plays a central role in shaping how modern athletes and personalities build enduring brands beyond the field. At SMAC, Diaz works closely with high-profile talent to develop multi-platform initiatives spanning television, digital media, and branded ventures. His work sits at the intersection of storytelling, commerce, and culture—helping translate talent vision into scalable businesses and long-term partnerships while navigating an increasingly complex media landscape. In this episode, Diaz shares insights into building athlete-driven IP, managing talent at the highest level, and how SMAC approaches content, partnerships, and growth in today’s sports and entertainment economy. A University of Southern California graduate, Diaz brings a strategic, operator’s perspective on what it takes to create relevance, longevity, and impact in modern sports media. Podcast Chapters: 00:56 Jose's Journey: From Intern to EVP 03:33 The Evolution of Smack: Talent Management to Content Creation 07:58 Identifying Athletes Worth Investing In 11:25 Protecting the Athlete's Core Responsibilities 14:30 Navigating Brand Partnerships and Authenticity 19:32 The Rise of Flag Football and Deanna Flores 23:43 Leveraging Major Events for Talent Exposure 26:17 Building Community Around Athlete Brands 28:18 Memorable Projects and Impactful Moments 29:45 Staying Relevant in a Rapidly Changing Industry Jose Diaz: 🏠 Website: https://www.smac-ent.com/ 💼 LinkedIn: linkedin.com/in/jdiaz021 Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn:   / sgarber40   Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.