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From backyard batches to a national brand - Today we’re sitting down with Mason Baigios, the co-founder and CEO of Kommunity Brew. Kommunity Brew began as two mates making kombucha in their shed. Today, the brand boasts over 36 products and is stocked in more than 1,200 stores across Australia. I have had the privilege of watching Mason and Jarred bring their beautiful vision to life, so this episode was an extra special one :) In this conversation we find out how they turned a backyard brew into a national brand. PLUS we cover product design, the importance of building the right team, the highs and lows of the business, dumpster diving, extreme delayed gratification, the entrepreneurial hustle, writing personal messages on bottles, and so much more!!! KEY HIGHLIGHTS: 01’15 - How Ambo and Kombucha King met 02’39 - Mason at school 05’03 - What Mason wanted to do as a kid 05’57 - Hairdresser by day and bar work at night 07’53 - Why Mason got into hairdressing 08’40 - Party Boy days 09’55 - Finding his way to nutrition 11’31 - Full life overhaul - uni, nutrition and meeting Jarrad 13’21 - Early business conversations 14’40 - Hawaii Kombucha experience 17’32 - Early business discussions 20’02 - How big was the initial vision 21’34 - Early days at Kommunity Brew 24’00 - Customer feedback informing design 26’13 - Initial selling strategy 27’15 - Hand written notes on the bottle 29’05 - Getting into their first store 30’43 - Sales strategy 30’58 - Expanding production 33’39 - Early build phase 36’35 - No food and dumpster diving 39’27 - Perception of success vs. reality 42’01 - The why 43’16 - Advice for people in the early stages 46’12 - Moving sites 49’08 - 2019 Best Year Ever!!! 53’21 - COVID strategy change 1:00’36 - Success milestones 1:01’12 - Pinch me moments 1:07’24 - Worth it 1:10’24 - Navigating obstacles 01:12’36 - Resilience 01:13’49 - Starting and growing a business For more information on the show visit my website below: www.amberleylobo.com or hit me up on socials @amberleylobo AND a big thank you to show sponsor/bestie American Apparel. Check them out on socials or at their website below :) www.americanapparel.com.au Be Happy! xx