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Why do rational investors throw good money after bad? This episode explores the Sunk Cost Fallacy and Short-Termism—the two cognitive distortions responsible for history’s most expensive disasters. From the mysterious disappearance of the Roanoke Colony to the financial collapse of the DeLorean Motor Company, we analyse why the human brain refuses to cut its losses. We also examine the "Cane Toad" effect—how seeking immediate, short-term fixes often creates long-term ecological and strategic ruin. In this episode, we cover: The Roanoke Trap: How the refusal to admit failure led to the total loss of a colony. The DeLorean Disaster: A case study in government "Sunk Costs" and the inability to pivot. The Cane Toad Effect: Why short-term efficiency hacks (System 1) often lead to long-term catastrophe. The Golden Goose: The mathematical stupidity of killing long-term value for immediate extraction. This is the final lesson in our Decision-Making series: Learning to spot the difference between "persistence" and "digging a deeper grave." UNLOCK THE STRATEGIST’S EDGE Your inbox deserves substance, not filler. Download the 100+ page Business Strategy Toolkit - “From Purpose To Profit.” Includes strategy templates, decision filters, and customer understanding frameworks to dissect, diagnose & dominate your strategy. No spam. Just clarity & rule-breaking insight. Download here: https://www.erinandreacraske.com/stra... IN THIS VIDEO 00:00 The Logic of Ruin: Introduction 00:46 The Lost Colony of Roanoke: When Sunk Costs become Human Costs 04:16 The DeLorean Disaster: How Governments Fall for the Sunk Cost Fallacy 07:47 The Cane Toad Effect: The Dangers of Short-Term Thinking 11:21 The Golden Goose: Killing Value for Immediate Gratification DIVING DEEP Part 1 - • The Instant Gratification Bait: Why Your "... Part 2 - • The Comfort Cage: Escaping Status Quo Bias... KEEP IN TOUCH 1. Subscribe to UNBOUND MIND. UNBOUND SELF. if you’d rather think than belong. Join the movement of mental liberation - freedom is in our heads; let's dig it out together. As such, your questions are always welcome. Drop them below. 2. Fancy weekly quick-read summaries? Subscribe here: https://erinandreacraske.substack.com/ 3. Too busy to watch? I’ve got you covered. The Unbound Mind podcast awaits: Spotify: https://shorturl.at/g5tgO Apple Podcasts: https://shorturl.at/1Bo1r YouTube Music: https://shorturl.at/V8GrT Amazon Music/Audible: https://shorturl.at/5goCf 4. Ready to ditch the 4S of Stress, Struggle, Suffering, and Stuckness in one go and for all? Drop me a line: Website: www.erinandreacraske.com LinkedIn: www.linkedin.com/in/erinandreacraske Time to set yourself free! ABOUT UNBOUND MIND UNBOUND MIND confronts the prisons of our own making: Stress, Struggle, Suffering, and Stuckness. We operate on one radical truth: the psychological traps that sink businesses are the exact same traps that screw your life and your mental health. Here, we dissect the cognitive biases, flawed cultural narratives, and comfortable lies that keep you trapped. This isn't about easy, ego-soothing answers. It's about giving you the tools of provocative thinking to reclaim your power, forge resilience, and achieve true cognitive freedom. This channel is a toolkit for leaders, thinkers, and anyone ready to take responsibility for their own mind. Subscribe to get unbound. HASHTAGS #SunkCostFallacy #DecisionMaking #StrategicThinking #BusinessFailure #Psychology #ShortTermism #BusinessStrategy