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With the announcement of Kith Ivy, NYC's super-exclusive ($36,000 / year!) wellness club, Kith is entering the hospitality space, and potentially alienating their core customer base. For a while now, fans have been questioning the brand's direction, and this just feels like the straw the might break the camel's back. Conversely, it might rocket Kith to new heights of exclusivity and luxury prestige. With the inclusion of the super-hyped Erewhon in its first NYC location, it might just be a huge draw. But streetwear in general seems to be in just as rough shape as luxury brands, with fans expression frustration with designs, quality, material decline, and overall lack of enthusiasm. And it's not just Kith, brands like Aime Leon Dore, Supreme, and Stüssy are just not hitting like they used to for some consumers. Is Ronnie Fieg washed? Do you think these brands are faltering? Is Kith out of touch with its customers and will this wellness spa only make things worse, or will it be yet another successful venture for the brand? Kith Ivy article: https://wwd.com/footwear-news/shoe-in... Kith x Wilson article: https://houseofheat.co/kith/kith-ivy-... Kith Ivy x Wilson Monday Program: https://kith.com/collections/kith-mon... Aime Leon Dore: https://www.aimeleondore.com/ #kithivy #fashionnews #kith #erewhon