Geeta Nayyar, MD, MBA, on misinformation, rebuilding patient trust and good health care marketing скачать в хорошем качестве

Geeta Nayyar, MD, MBA, on misinformation, rebuilding patient trust and good health care marketing

#AMAupdate welcomes back Geeta Nayyar, MD, MBA, a physician and health care technology expert. In this episode, Dr. Nayyar discusses how health care leaders can use new technologies like AI and existing social media platforms to reach new patients, rebuild trust in the community, stop the spread of medical misinformation and combat the anti-science movement. American Medical Association CXO Todd Unger hosts. 📖 For more on Dr. Nayyar's book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness", visit: https://www.barnesandnoble.com/w/dead... 🔋 AMA efforts to stop physician burnout: https://bit.ly/AMARecoveryPlan_Burnout 🩺 The AMA is your powerful ally in patient care. Join now: https://bit.ly/AMAJoinRenew 00:00 AMA Update for August 22, 2023 01:06 What do you mean by "misinformation illness"? 01:43 Why is anti-science so prevalent? (anti-vaccination, antivax, anti-vaxxers) 02:24 How #misinformation affects doctors (physician burnout, patient care, distrust) 02:58 Cleveland Clinic: System-level support for physicians and patients (health system enterprise marketing example) 03:56 Hospitals and doctors on social media: speaking publicly about science and medicine 05:02 Using #AI and social media to stop the spread of misinformation and #antiscience 05:35 #augmentedintelligence and the future of AI in medicine 06:26 Trusting science and building doctor-patient relationships 07:15 Featured stories from Dr. Peter Hotez, Dr. Megan Ranney and more 08:35 Medical marketing as patient education and retention 09:42 New book "Dead Wrong" out Oct. 19, 2023 Visit the AMA Update video page for more videos in this series: https://www.ama-assn.org/ama-update-v.... — 📺 Follow the AMA on YouTube: @americanmedicalassociation 🎥 Watch #AMAUpdate for the latest in health care news for physicians: https://bit.ly/AMA_Update 📧 Subscribe to AMA Morning Rounds newsletter, with the news you need every morning delivered to your inbox: https://bit.ly/AMA-MorningRounds 🎧 Listen to our latest podcast episodes now: https://bit.ly/AMA_Podcasts 📲 Download AMA Connect for news, podcasts, video updates and learning in one place: https://apple.co/3URzNES #fightingfordocs #medicine #futureofhealthcare #physicianadvocacy #healthcare #medical #science #pandemic #medicalethics #healthsystem #hospital #healthcareworkers #careteam #healthcaresystem #healthcareleaders #amarecoveryplan #physicianburnout #burnout #medicalmarketing