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When only a few team members are doing the wrong thing, sending a group email might feel easier — but it rarely fixes the real issue. In this episode of Why Your Business Isn’t Growing (and how to fix it!), Brendan Rogers shares a real story of a new SME leader who took a “broad-brush” approach to correcting team behaviour… and how it backfired. You’ll learn why direct conversations build trust, improve clarity, and create accountability — while avoiding the frustration and disengagement that come from blanket messages. This episode is a must-listen for business owners and leaders who want to strengthen their leadership communication, improve team performance, and grow their business through people-powered systems. In This Episode, You’ll Discover: • Why addressing everyone to fix one person’s behaviour damages morale • The difference between broadcasting clarity and targeting accountability • How to “see something, say something” — without creating tension • The simple mindset shift from comfort to clarity that builds respect and results • How direct feedback drives performance and helps your team self-manage Key Quote “You can’t build team trust by avoiding individual discomfort.” Next Step Ready to handle tough conversations with calm confidence? Join the High-Impact Leader Club — where SME owners and leaders learn the simple leadership rhythms that build self-managing teams. leaderbydesign.au/club (https://leaderbydesign.au/club) Resources & Links • Join the High-Impact Leader Club (https://leaderbydesign.au/club) • Take the free Balance Audit (https://leaderbydesign.au/balanceaudit) • Follow Brendan on LinkedIn ( / bjrogers01 )