The power of data-driven storytelling with Eytan Buchman, CMO at Freightos скачать в хорошем качестве

The power of data-driven storytelling with Eytan Buchman, CMO at Freightos

There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it? In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo. The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place. — Timestamps: 0:50: Introducing Eytan 5:51: Why data-driven storytelling is so impactful 9:23: Don’t underestimate the data that’s in front of you 18:57: Storytelling’s snowball effect 23:03: Setting the bar for an interesting story 26:42: Brand familiarity and playing the long-game 30:00: On building trust through data 33:00: The pros and cons of gated content 36:34: Building a dream marketing team 39:00: How he approaches content planning 43:45: Personal inspirations and recommendations — About Funnel Vision Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders. Resources Explore marketing resources from Wix Studio: https://www.wix.com/studio/marketing/... Learn more about Funnel Vision: https://www.wix.com/studio/marketing/... Check out some of the content mentioned in the show: Anthony Pierri —   / anthonypierri   Robert Kaminski —   / heyrobk   Readwise — https://readwise.io/ Stripe Press — https://press.stripe.com/ The Making of Prince of Persia by Jordan Mechner — https://press.stripe.com/the-making-o... Ben Thompson — https://x.com/benthompson?lang=en Acquired podcast — https://www.acquired.fm/ Invest Like the Best podcast — https://joincolossus.com/series/inves... John Mulaney —    • (Some of) The Best of John Mulaney   Mitch Hedberg —    • Best of Mitch Hedberg   — Learn more about Wix Studio: https://www.wix.com/studio Get started with our Essentials course: https://wix.to/gT8VY7c Join the Wix Studio Community: https://forum.wixstudio.com Follow us on social media: ➔ Instagram:   / wixstudio   ➔ X:   / wixstudio   ➔ TikTok:   / wixstudio   ➔ Facebook:   / wixstudio   ➔ Discord:   / discord   About Wix Studio: Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency. Subscribe to our channel: ➔    / @wixstudio