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Google Penguin 4.0 Update

We have some flippin’ good news… Google announced on Friday that Penguin is now a part of their core search algorithm with real time updates (as opposed to the previous twice-yearly update cycle). This is one of the most important updates to happen in the last three years. What is Penguin? When looking at a way to determine what a quality link is, Google released an update to their algorithm codenamed 'Penguin'. This was first launched in 2012 with the objective of reducing the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results, as well as cutting spammy auto-generated sites from the index. In practical terms, this means that if the Penguin algorithm determines that a large number of the links to your site are untrustworthy, then this reduces Google's trust in your site. As such, the whole site will see a reduction in rankings, or even exclusion from the index. See more information: Website: http://www.sleepinggiantmedia.co.uk/ Twitter:   / sleepinggiantm   Facebook:   / sleeping-giant-media