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Profiled is back with a special Xmas Edition. As operators finalize their 2026 strategies, we're taking a step back to look at the bigger picture: what's actually shifting in player behaviour, and what should you be paying attention to? This time, no guests, only the hosts – @Viktoriia Grygorenko from @The Playa and @Gali Hartuv from @WarriorLab – in an open conversation about the trends that will shape the next year. What we'll explore: ⌾ Where the Market is Heading Markets are saturated. Players have endless choices. So the question is: How do you stay relevant when everyone has the same tools and technology? ⌾ Strategic Priorities for Operators There's no shortage of directions you could take: automation, personalisation, compliance, experience. We'll dig into how operators are thinking about trade-offs and possible bets for 2026. ⌾ Technology and Personalisation AI, real-time data, predictive models. The tools are here—but how do we build personalized experience and stronger player relationships through technology, and what does that actually look like in practice? ⌾ The Evolving Definition of VIP Loyalty What does loyalty even mean anymore? And how should operators be thinking about it in 2026? And as always, we want to hear your questions, thoughts, and experiences. Come and share them with us! A huge thank you to our partners who made this possible: ⌾ The Playa ⌾ WarriorLab ⌾ iGaming Roundtable