The Foundations of Good Product Development | Burak DURAK | TEDxGaziUniversity скачать в хорошем качестве

The Foundations of Good Product Development | Burak DURAK | TEDxGaziUniversity

What do the Big Bang, Göbeklitepe, and modern engineering have in common? They all reveal how balance and entropy shape meaningful products—and civilizations. In this talk, Burak Durak draws on decades of experience in product development to explore the deep principles behind good design. Moving from physics and anthropology to engineering practice, he explains why understanding problems matters more than rushing to solutions, and how simplicity, balance, and clear requirements lead to better products—and better systems. #TEDx #TEDxTalks #TEDxGaziUniversity #ProductDevelopment #Engineering #DesignThinking #Innovation 00:00 Welcome and sound check 00:15 Introduction and background 00:30 What makes a good product 01:00 From the Big Bang to today 01:30 Entropy and balance explained 02:40 Why humans seek new possibilities 03:30 Balance vs chaos in life and systems 04:10 From quarks to molecules 05:05 Growth and stability in history 05:40 Göbeklitepe and meta narratives 06:40 Civilization and shared meaning 07:40 Why modern life lacks clear narratives 08:00 Product development as problem solving 08:45 The four steps of problem solving 09:45 Why understanding the problem is hardest 10:45 Six core requirement areas 11:30 Functional and physical requirements 12:10 Integration and environmental conditions 13:10 Safety and logistics requirements 14:20 The power of simplicity in design 15:20 Closing thoughts and conclusion 1972 İstanbul doğumlu, Uçak Yüksek Mühendisi. 25 senesi savunma sektöründe olmak üzere 30 yıldır ürün geliştirme işinde çok çeşitli pozisyonlarda teknik sorumlu olarak görev aldı. Füze, bomba ve mühimmat sistemleri, füze fırlatma sistemleri, hava ve deniz platformları silah sistemleri ve entegrasyon konularında uzmandır. Sistem Mühendisliği, teknik metot tasarımı, ürün geliştirmenin temelleri ve savunma sanayinde test tasarımı konularında eğitimler vermektedir. Vakit buldukça üniversite kluplerinin organize ettiği etkinliklerde yer alır. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx