10 ABx Fails that Kill Revenue (And What to Do Instead) скачать в хорошем качестве

10 ABx Fails that Kill Revenue (And What to Do Instead)

ABx has the power to transform your go-to-market strategy, but only if it’s done right. The truth? A lot of programs fall short. Teams get misaligned, responsibilities get murky, and what starts as a solid plan ends up stalling out. That means missed opportunities, wasted spend, and revenue left on the table. In this honest, no-fluff fireside chat, memoryBlue CMO Jane Serra and Trinity Nguyen, CMO at UserGems, walk through the 10 most common ways ABx efforts go off track—and what the best teams do differently. Topics covered: -Why ABx breaks when it’s seen as just a marketing initiative -How to create real structure for collaboration across sales, marketing, SDRs, and beyond -Where outsourced support can make (or break) your momentum -Lessons from GTM teams that turned ABx missteps into real pipeline growth Whether you’re kicking off ABx for the first time or trying to fix what’s not working, this is your chance to learn from what others have already figured out the hard way.