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Justin, co-founder of MODL, joins the JustPaid podcast to share the full journey - from a modular water bottle that nearly broke the company, to the Infinity Tool, a universal attachment system now landing in 36 REI stores nationwide. We dig into what it really takes to pivot when everything is on the line, why three co-founders might be the magic number, and what separates the founders who survive year eight from the ones who don't. If you build physical products, run a small team, or are thinking about co-founder dynamics - this one's for you. Topics covered: hardware startups, product pivots, Kickstarter, just-in-time inventory, Amazon, Shopify, AI tools, executive coaching, co-founder roles, and the EOS operating system from Traction. Check out MODL and the Infinity Tool: https://modl.com/ ⏱️ Timestamps: 00:00 - Intro: "a company goes under when you decide it goes under" 00:43 - Justin's background and how MODL started fresh out of college 02:58 - The pivot: why they walked away from the water bottle after 4 years 05:21 - Stumbling onto the Infinity Tool and finding the essence of a product 07:16 - Dealing with atoms vs bits: physical inventory and Tim Cook's just-in-time playbook 10:13 - Year eight: what keeps founders from throwing in the towel 20:21 - Operations breakdown: Shopify, Amazon, REI, meta ads, and outsourced fulfillment 22:18 - AI tools in the workflow: Claude, ChatGPT, Shopify Sidekick, and where AI-generated creative falls short 28:45 - Three co-founders: why it might be the magic number and the data to back it up 29:51 - The executive coach moment that changed everything: carving out clear roles and letting go -- Join My Newsletter: https://kivatinos.substack.com/subscribe -- My name is Daniel Kivatinos. I’m a serial entrepreneur, founder, and builder. I’m CEO and cofounder of JustPaid.ai, where we’re redefining financial operations for businesses, starting with business to business AI accounts receivables. I co-founded DrChrono, which transforms how medical practices operate. Both were backed by Y Combinator (W11 & W23). I’ve spent years navigating the startup world—raising capital, scaling teams, and building things that matter. This channel is where I share insights on startups, business strategy, venture capital, and what it really takes to build something great. I’ve spent years building software and raising millions in venture capital for my startups. My content dives into: Things That Inspire Me Startups & Fundraising AI & Business Strategy Silicon Valley Insights To all the founders, builders, and risk-takers—you’re in the middle of writing your own story. The bigger the challenges, the more legendary the journey. You either build something great or walk away with an unforgettable story. Either way, you win. ~Daniel -- Disclaimer: Information shared here is for educational purposes only. This video represents my personal views and is not financial advice. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Always do your own research before making business and investment decisions.