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The penalties in the over optimization of a website are something that we continually monitor. It can affect both parts of SEO: relevancy and authority. On the relevancy side, we make sure there’s no penalization by over optimization, that everything is done on a natural level. This means we are not being overly spammy by introducing too many keywords into the website content. Your website should naturally demonstrate that you’re a resource center, and demonstrate that you actually have really decent, good, content on your website. The authority portion is something that we need to monitor from a backlink perspective. We need to look and continually review the backlinks that are coming into your website, making sure that the quality of what is there is absolutely top-tier. The better, the cleaner, the more focused that quality of backlinking is, the better that it ultimately helps your overall authority. It’s something that on both levels we continually monitor and review. Learn even more about our SEO guidelines and best practices: https://www.paperstreet.com/law-firm-... PaperStreet Web Design 219 SW 17th Street Fort Lauderdale, FL 33315 954-523-2181 http://www.paperstreet.com