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In this episode, I’m sitting down with sales trainer + Action Academy co-founder, Faith Armstrong, to unpack how she’s helping purpose-driven entrepreneurs book qualified sales calls straight from Instagram DMs — and then actually close them with a simple, soulful system. We talk about: The difference between inbound vs outbound sales — and why you need both How to use Instagram DMs the right way (no cold, copy-pasted bro-marketer scripts) Faith’s AI-driven DM system that books meetings on autopilot What to fix on your Instagram profile before you start outreach Why most people give up too early on outbound (and how to use volume + patience in your favor) How to simplify your platforms so you’re not trying to be everywhere at once A two-step sales call framework that slows down the sale so it actually closes How to sell in a way that feels ethical, relational, and God-honoring If you’ve ever thought: “I know there are clients on Instagram, but I have no idea how to turn followers into booked calls…” …this conversation will show you what to do, what not to do, and how to make Instagram an actual revenue channel, not just a pretty grid. 🔹 Connect with Faith & Action Academy Instagram: / faith_ann_armstrong Website: https://www.myactionacademy.com Application Call: https://calendly.com/faithanncoaching... 🔹 Work with Christina / Join House of Cortessa & "The Experience" Live in Nashville → Join the House of Cortessa waitlist → Apply for the live Income Jump experience in Nashville → Learn more about effortless income jumps & ecosystem building www.christinakokologiannakis.com/HOC-waitlist ✨ If this episode sparked ideas for your sales or Instagram strategy, hit LIKE, SUBSCRIBE, and share it with a fellow woman entrepreneur who’s ready for more booked calls — without burning out her nervous system. Chapters: 0:00 Why your Instagram isn’t booking sales calls 0:44 Meet Faith Armstrong & Action Academy 1:25 Inbound vs outbound sales (and why you need both) 2:20 Building a “fat pipeline” with outbound on Instagram 4:05 Turning Instagram visibility into trust & authority 6:00 Faith’s AI-driven Instagram DM booking system 8:02 How to DM without feeling sleazy or spammy 10:05 Systems, automation & scaling your sales time 11:35 Christina’s YouTube editing & ROI lesson 13:25 DMs vs posts: what actually drives new clients 15:05 Christina’s outbound strategy: real estate & House of Cortessa 18:10 Collaboration, cross-pollination & borrowing audiences 21:05 Stop trying to be everywhere: choose your platform 23:40 Abundance mindset & not fearing “competition” 25:20 Ethical sales: turning people away on purpose 27:05 Find yourself first before you sell anything 28:05 Slowing down the sale so it actually closes 31:00 Two-step sales call framework for higher close rates 33:10 Avoiding “sales breath” & high-pressure tactics 34:15 How to test Faith’s system (3 free sales meetings)