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In this Future of PLM panel episode, we go deep on Ch-ch-ch-Change Management: engineering vs enterprise change, major vs minor changes, “right-sized” governance, impact analysis, and why the real work of change often happens outside PLM (emails, meetings, spreadsheets) — plus what AI does (and doesn’t) change in all of this.  You’ll hear perspectives from Jonathan Scott, Patrick Hillberg, Michelle Stone, Oleg Shilovitsky, Brion Carroll, Jos, and Rob Ferrone — including sharp takes on speed vs rigor, issue management, auditability, and change as a competitive advantage.  Timeline • 00:09 Intro + format (fast panel, audience questions)  • 02:08 Four “change managements”: engineering, enterprise, configuration, organizational  • 03:19 Jonathan: major vs minor change + key variables (what/ who/ how)  • 07:27 Patrick: “study/sandbox” approach + collapsing 11 databases into one workflow (and the OCM pain)  • 13:34 Michelle: “right-sizing” change mgmt + supplier involvement + maturity by industry  • 19:13 Oleg: shift from document workflows to collaboration→alignment→snapshot; missing “intent” in PLM  • 23:54 Brion: enterprise scope (PLM + ERP + MES + SCM + “everything”) + solution vs system  • 31:17 Jos: issue management as the foundation + avoid rigid change too early; move toward systems thinking  • 39:09 Rob: bobblehead case study → 8 building blocks of enterprise change  • 47:30 Jonathan: “don’t skip steps to go faster” (need to go slow to go fast)  • 49:26 Q&A: Alaska Airlines door plug example + recordkeeping failures  • 56:56 Parting thoughts (maturity, impact analysis, reasons-for-change, discipline collapse, OCM)  • 1:02:08 Change as competitive advantage + what’s next (configuration vs OCM)