The Real Reason Great Ideas Fail in Business | Ep. 74 [Nigel Marc Roberts] скачать в хорошем качестве

The Real Reason Great Ideas Fail in Business | Ep. 74 [Nigel Marc Roberts]

In this episode of Industry Ignited, host Dr. Leeanne Aguilar speaks with Nigel Marc Roberts, CEO of GraphMarine, about the critical difference between innovation and commercialization. Nigel has spent decades helping startups and technology companies move ideas from concept to market. Having led more than 23 commercialization journeys, he has seen firsthand why so many innovators struggle to turn great technology into profitable businesses. During the conversation, he explains why entrepreneurs often become too attached to their inventions and fail to ask the most important question: does the market actually want this? Nigel shares lessons from working with startups across Europe, the United Kingdom, and the United States, revealing the patterns he consistently sees among founders who succeed and those who don’t. He also explains why small companies can sometimes outperform large corporations by moving faster, thinking differently, and focusing on customer needs instead of product features. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐠𝐧𝐢𝐭𝐞𝐝 https://industryignited.com/ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦   / industryignited   𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤   / industryignited   𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧   / industry-ignited   𝐒𝐩𝐨𝐭𝐢𝐟𝐲 https://open.spotify.com/show/3TX1L5L... 𝐀𝐩𝐩𝐥𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 https://podcasts.apple.com/us/podcast... 0:00 Why Brilliant Innovations Fail 0:07 Welcome to Industry Ignited 0:45 Nigel’s 23 Journeys Commercializing Technology 2:03 Why SMEs Must Think Differently Than Big Corporations 2:32 The Patterns Nigel Sees in Innovators 3:47 The Biggest Mistake Innovators Make 5:10 Why Commercialization Matters More Than Innovation 6:29 The Simple Rule: Talk to Your Customer 7:03 Cultural Differences in Entrepreneurship (US vs Europe) 10:18 Losing a Business Partner and Starting Over 12:06 “Knowledge Is Power” – The Lesson That Changed Everything 16:20 Why Nigel Returned to University Mid-Career 28:35 Why Innovators Struggle to Let Go of Control 38:30 GraphMarine’s Solar Technology for Ships 45:46 The #1 Mindset Shift for Founders #podcasts #podcasts #podcastshorts #podcastinterview #podcastlife #businessgrowth #industryignited #drleeanneaguilar #nigelmarcroberts #manufacturing #innovation #technology