The 4 Companies That Changed B2B Marketing Forever скачать в хорошем качестве

The 4 Companies That Changed B2B Marketing Forever

In this video, I walk you through what world-class B2B marketing looks like in 2025. I break down four standout B2B SaaS campaigns that turned scrappy, creative ideas into millions of impressions, 79x+ ROAS, and a $25M pipeline boost – all powered by LinkedIn and sharp GTM execution.​ Here’s what I cover: How Delve used custom doormats to dominate LinkedIn and turn a $6K physical campaign into outsized pipeline and talent attraction.​ How Reilla leveraged 1,000 umbrellas at Dreamforce to build goodwill, stay human, and create a memorable brand moment without hard pitching.​ How Default’s champagne campaign generated demos and six-figure open pipeline through smart planning, sequencing, and organic virality.​ How Unifi turned a Series B announcement into a multi-channel storm using Cameo videos, employee advocacy, investor amplification, and a dedicated sharing hub.​ This video is for you if: You are a B2B founder who wants campaigns that actually move pipeline, not just vanity metrics.​ You are a B2B marketer or GTM leader looking for fresh LinkedIn campaign ideas that stand out in a saturated feed.​ You are a creator or consultant who wants to reverse-engineer high-ROI, story-driven B2B plays.​ By the end, you’ll learn: Principles for inventing “out-of-the-box” physical campaigns that people want to post about.​ How to document campaigns so they go viral on LinkedIn and support sales, hiring, and fundraising.​ A simple mental model for aligning each campaign with a clear goal: brand, demand, or both.​ 00:00 Why B2B marketing is changing 01:20 Campaign #1 – Delve doormats 05:40 Campaign #2 – Reilla umbrellas at Dreamforce 09:30 Campaign #3 – Default champagne play 13:40 Campaign #4 – Unifi’s $25M Series B launch 18:30 Key lessons and how to apply them Hashtags #linkedin #b2bmarketingstrategy #marketing #marketingdigital #linkedinmarketing #linkedinstrategy #linkedinleadgeneration #linkedincontent #startup #ycombinator #saas #startupadvice