Product Levels - Three Levels of a Product | Customer Value Hierarchy (Marketing video 44) скачать в хорошем качестве

Product Levels - Three Levels of a Product | Customer Value Hierarchy (Marketing video 44)

View all our courses and get certified on https://academy.marketing91.com Product Levels refer to the five levels of need that a customer usually has for a product. It states that every level is important because more customer value is added at each level Product Levels together forms the Customer Value Hierarchy and includes five stages Product Levels Stages 1. Core Product The Core Product refers to the product that helps to satisfy the basic needs of a person. Example - The Core product of a hotel is sleep or rest 2. Basic product The Basic Product refers to transforming a basic product into a service package Example – Hotel room, bathroom 3. Expected Product The Expected product refers to the features or qualities that a customer expects from the product Example – Fresh towels, clean bed Expected benefit Example - Smartphone 4. Augmented Product The Augmented Product refers to extra features, additional services and product variations that separate a product from its competitor brand. Example – Underwater Hotels, Choosing your room 5. Potential Product The Potential Product refers to the transformations that a product undergoes in future. Example – A different gift placed in the room each time a customer stays at a hotel like chocolates at one time or a gift hamper the next time Potential Benefits Example – Wireless Charging, Voice-activated Controls, Smart Mirrors This video is on Product levels and the three levels of a Product. It has the following sub-topics. Time Stamps 0:00 What are the Product Levels? 00:43 Product Levels Stages 01:27 Product Levels Example 02:08 Product Levels Stages